Aims:
The course is designed specifically not only to introduce students with key strategy
concepts but also aims to help students to integrate and apply their prior learning to
various business situations. The course aims to support MSc. programme objectives with
solid grounding in ethics, globalization and cross-functional issues.
Learning Outcomes:
On completion of this course, students will be able to:
1. Understand the strategic decisions that organisations make and have an ability to
engage in strategic planning.
2. Explain the basic concepts, principles and practices associated with strategy
formulation and implementation.
3. Integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy from holistic and multi-functional perspectives.
4. Analyze and evaluate critically real life company situations and develop creative
solutions, using a strategic management perspective.
5. Conduct and present a credible business analysis in a team setting.
6. Understand the crucially important role that the HRM function plays in the setting
and implementation of an organisation’s strategy
CÁC CHUYÊN ĐỀ ĐÀO TẠO KHÁC
MarketingXu hướng sử dụng các công cụ/ trường phái marketing có thể thay đổi theo thời gian, tuy nhiên những kiến thức nền tảng, kinh điển thì luôn là những hành tranh cần thiết để các bạn có thể tối ưu hóa được hoạt động marketing và kinh doanh của mình.
Thương hiệuXây dựng nên một thương hiệu đòi hỏi rất nhiều công sức, đầu tư qua nhiều năm. Nhưng khi có thương hiệu rồi, việc quản trị thương hiệu (brand management) cũng đòi hỏi không kém công sức và tài lực.
Giao tiếp và Thuyết TrìnhWhether you are working in the business community, strengthening your personal relationships, or simply seeking to increase your comfort in reaching out to others as a whole, effective communication is your bridge from potentially hazardous misunderstandings to personal – and professional – success.
QUẢNG CÁOA comprehensive survey of basic principles and practices of advertising that emphasizes creative/media strategy decision processes and historical, social, and economic influences. This course will provide a foundation for advanced advertising courses.