chuyên đề

Marketing

Marketing to Women: Trends to Watch in 2015
Marketing to Women: Trends to Watch in 2015
01/01/2015hoangthuphuongMarketing
We’ve seen a major movement toward this more holistic approach in our work at Female Factor. Holistic means going beyond advertising campaigns and examining the entire business through a female lens.

Xem chi tiết

Top 5 Inbound Marketing Trends To Watch In 2015
Top 5 Inbound Marketing Trends To Watch In 2015
01/01/2015hoangthuphuongMarketing
As we begin to close out another year, it’s easy to see the worlds of digital and inbound marketing have grown tremendously yet again. Not only have there been changes to buyers journeys, but also with how people seek out information and their engagement levels online.

Xem chi tiết

52 Types of Marketing Strategies
52 Types of Marketing Strategies
01/01/2015hoangthuphuongMarketing
In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

Xem chi tiết

Types of Marketing Channels
Types of Marketing Channels
01/01/2015hoangthuphuongMarketing
There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.

Xem chi tiết

5 Different Types of Market Systems
5 Different Types of Market Systems
01/01/2015hoangthuphuongMarketing
Markets for commodities such as wheat are examples of market systems that approach the perfect competition model.

Xem chi tiết

Building a Blueprint
Building a Blueprint
31/12/2015hoangthuphuongMarketing
“If you don’t have a plan, it’s a missed opportunity. Your whole marketing effort becomes a series of programs with no link to the business or the results,” says Timothy Calkins, clinical professor of marketing at Northwestern University’s Kellogg School of Management in Evanston, Ill., and author of Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. “You have to start with a marketing plan that’s linked to the overall business objectives and brings those to life.”

Xem chi tiết

10 Tips for Innovative Marketing from Guy Kawasaki
10 Tips for Innovative Marketing from Guy Kawasaki
31/12/2015hoangthuphuongMarketing
Guy Kawasaki knows a little something about innovation. He was an evangelist for Apple in its early days in the 1980s, where he watched the brand’s meteoric rise to become a leader in the computing field. Lessons on innovation that he learned from Steve Jobs carry through to his work today as a venture capitalist, writer, speaker and marketer. -

Xem chi tiết