Marketing

We’ve seen a major movement toward this more holistic approach in our work at Female Factor. Holistic means going beyond advertising campaigns and examining the entire business through a female lens.

As we begin to close out another year, it’s easy to see the worlds of digital and inbound marketing have grown tremendously yet again. Not only have there been changes to buyers journeys, but also with how people seek out information and their engagement levels online.

In order for businesses to win market share and stay relevant they need to consider many types of marketing strategies. Each marketing strategy can communicate to a target market the benefits and features of a product.

There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.

Markets for commodities such as wheat are examples of market systems that approach the perfect competition model.

“If you don’t have a plan, it’s a missed opportunity. Your whole marketing effort becomes a series of programs with no link to the business or the results,” says Timothy Calkins, clinical professor of marketing at Northwestern University’s Kellogg School of Management in Evanston, Ill., and author of Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. “You have to start with a marketing plan that’s linked to the overall business objectives and brings those to life.”

Guy Kawasaki knows a little something about innovation. He was an evangelist for Apple in its early days in the 1980s, where he watched the brand’s meteoric rise to become a leader in the computing field. Lessons on innovation that he learned from Steve Jobs carry through to his work today as a venture capitalist, writer, speaker and marketer. -